GS1 Canada
Food for Thought


July 2021

GS1 Canada is pleased to bring you the July edition of Food for Thought. With every edition, we will bring you the latest insights, news and trends in the grocery and foodservice industries.

What’s Happening at GS1 Canada

Eileen Mac Donald Promoted to CEO and President of GS1 Canada

GS1 Canada’s Board of Governors are pleased to announce the promotion of Eileen Mac Donald to the position of Chief Executive Officer and President of GS1 Canada effective May 1, 2021. She assumed the role from founder Art Smith who retired from his role as CEO on April 30, 2021.

After 19 years at GS1 Canada, consistently delivering innovation and performance improvements through her ability to build trusted relationships and understand the business reality, Eileen was the Board of Governor’s natural choice to become the next CEO.

Eileen has experienced over 30 years of extraordinary achievements and business success through proven leadership, customer-focus, strong financial acumen and intense focus on delivering with excellence.

This is an exciting time for GS1 Canada as the value of GS1 Global Standards and ECCnet Industry Managed Solutions to support a safe, secure and transparent supply chain continues to grow.

“We have great confidence in our future under Eileen’s leadership and are grateful for Art’s incredible contribution to the GS1 Canada mission and vision”, said Randy White, Chair of the GS1 Canada Board of Governors, and President of Sysco Canada.

Accelerate Your Online Sales with Enhanced Assets

The explosive growth of online shopping has created an increased demand for robust visuals and enriched product content. Consumers want extended product information such as lifestyle images, product manuals or videos while shopping online to help inform and support buying decisions.

“92% of shoppers say visuals are the most influential factor affecting purchase decisions.”*

GS1 Canada’s Enhanced Assets service, available through The Vault, enables brand owners to optimize their investment in marketing assets by efficiently loading, managing and sharing dynamic marketing content with multiple trading partners, from a central location, for use on their digital commerce platforms. This extended product information enables data recipients to access the most up-to-date promotional materials and compelling visual assets, in standardized formats, to increase the time shoppers spend on digital commerce platforms.

Register for The Vault at no cost to access Enhanced Assets today!

*Renderforest, 2020

Consumers Looking for Foods to Improve Health and Wellness

In the recent What’s Trending in Nutrition’s ninth annual survey, conducted by Pollock Communications for Today’s Dietitian industry publication, more than 1,165 registered dietitian nutritionists (RDNs) provided an in-depth look at the changes they’re seeing in consumers’ diets due to Covid-19.

Consumers are becoming more aware of how food affects their ability to help fight and prevent disease in general and are looking for diets that promote well-being and longevity. According to the study, RDNs are forecasting that people will be adding products with natural, clean labels and ingredients on their shopping list.

“We are witnessing unprecedented times in the world of nutrition, health and wellness,” says Mara Honicker, publisher of Today’s Dietitian, in a recent news release. “As the world grapples with how to best manage health and longevity, consumer awareness of beneficial diets and ingredients is growing, and they will be looking to […] the food industry to help navigate these shifting needs*.”

Rich nutritional content is key to helping consumers get this information. Learn about how our ECCnet Nutritional Content solution provides a primary source of truth for brand owners to include rich product information to inform the buying decisions of retailers and consumers.

* Top Consumer Diet Changes Due to Covid-19 Revealed in Recent Nutrition Survey | Toronto Sun

Important Notice: Updates Required to Compliance Information for all Canadian Manufacturers

Effective June 30, 2021, in accordance with the United States Food & Drug Administration (USFDA)’s Unique Device Identification (UDI) regulations, all Canadian manufacturers using GS1 global standards are required to indicate whether one or more of their products are sold or plan to be sold as medical devices in the U.S.

The USFDA UDI rule identifies how products sold in the United States as medical devices are regulated and supplied. It covers multiple classes of products sold in the U.S. and includes requirements related to identification, data capture and master data. Products classified as medical devices in the U.S. include surgical instruments, contact lenses and first aid kits, among others.

As part of the USFDA UDI regulation, GS1 is one of the accredited issuing agencies around the world and GS1 Canada takes on this role for Canadian organizations. This requires that we maintain information of organizations that use the GS1 system to assign a Unique Device Identifier – or UDI – to their product if it is sold or plans to be sold in the U.S. as medical devices.

All organizations using a GS1 company prefix or a single use GTIN are required to update their compliance information – whether they sell or plan to sell products identified as medical devices in the U.S. or not.

Log in to myGS1 today to submit your response.

Need to update your response? You can review, confirm or change your response at any time in the Company Profile section of myGS1.

Did You Know That Your Uncertified Nutritional Content Is Not Accessible to Your Trading Partners?

100% accurate and complete, bilingual product information and images help your trading partners confidently select products to build programs and promotions to meet consumer health and lifestyle needs - which is why companies including Loblaw Companies Ltd., Longo’s, Metro, Sobeys and Walmart Canada Corp. require brand-owner certified nutritional data.

To ensure trading partners have access to your nutritional content, review and certify your product data.

Learn more about Product Certification.

What's Happening at GS1 Global

GS1 Standards Week

GS1 Standards Week is a global event that brings together experts in supply chain and digital transformation to discuss business needs and shape the future of industry. This year, Standards Week took place virtually from May 25 - 27, and was attended by 443 business leaders and supply chain professionals from retail, healthcare, transport & logistics and technical industries. The Standards Week programme included eleven engaging work group meetings hosted by industry experts and highlighted the exciting Global Standards Management Process (GSMP) initiatives under way. The GSMP is a community-based forum for businesses facing similar problems to work together and develop standards-based solutions.

Visit the post-event website to read the executive summary of Standards Week 2021 and find out what standards are being developed now and in the future.

Standards in Action: GS1 Discover Foodservice App

Canada’s foodservice industry generated over $93 billion in sales in 2019 and was on track to surpass $100 billion in sales in 2021, prior to the onset of the COVID-19 pandemic.* As one of the biggest industries in Canada, foodservice is a crucial component of the Canadian economy and will play a key role in the economy’s recovery in the coming years. So, what does it take to make the foodservice supply chain work?

The GS1 Discovery App is a fun, interactive tool that shows GS1 global standards "in action" throughout the supply chain, as well as the interoperability that standards-based business processes bring. Whether you are a processor, distributor, wholesaler, regulator, foodservice operator, restaurant, stakeholder – or simply a customer eating out or grabbing a takeaway – today’s foodservice landscape is changing and GS1 is here to help.

Explore the GS1 Discover Foodservice app here.

* Foodservice Facts 2020 | Restaurants Canada

New Data Recipients at GS1 Canada

GS1 Canada is pleased to welcome the following new data recipients:

Fairway Market
Fairway Market proudly brings years of experience and a family passion for providing quality foods and service to their customers. Since 1963, they have grown from a small family business to one of Vancouver Island’s largest independently owned grocery stores with 10 locations on Vancouver Island.

Aisle 24 - Unattended Markets
Aisle 24 turns small, underutilized areas of condos, apartments, townhome complexes, and school campuses into 24-hour self-serve grocery stores. By integrating modern technology with tailored product selection, Aisle 24 quickly becomes a vital amenity, indispensable to the busy lives of residents.

Peavey Mart – Peavey Industries
Peavey Mart is a farm and ranch retail banner in Western Canada offering a unique selection of agriculture, farm and ranch, pet, work wear, lawn and garden, hardware, as well as homesteading supplies for those who enjoy a down-to-earth rural lifestyle. 100% Canadian owned, Peavey Mart is one of three banners under the Peavey Industries LP umbrella.

Metro 360
Metro 360 operates as full-service CPG wholesaler, brand owner and incubator, providing an incredibly comprehensive suite of goods and services to both retailers and vendors. They have a track record of excellence in all their service areas, including brand acquisition and development, logistics, at-store merchandising, planogram support, brand activation strategies & execution, digital marketing, as well as advanced billing and reporting capabilities.

Ike Enterprises Inc.
Ike Enterprises, the parent company of Left Coast Naturals, is an organic and natural food manufacturer and distributor based in Burnaby, British Columbia. Ike Enterprises distributes over 30 brands, 200 bulk foods, and three of their own brands - Hippie Snacks, Left Coast Bulk Foods and Left Coast Organics - to grocery, specialty and natural food stores across Western Canada.

TrueSource™ Dashboard

Keep Score with TrueSource™ Dashboard

Did you know that viewing your compliance scores with your trading partners can help identify gaps and ensure you have 100% accurate and complete product content, helping improve relationships and increase opportunities?

TrueSource™ Dashboard enables you to:

  • Identify products that are missing content to help ensure the completeness of your product catalogue.
  • Use the Deleted/Discontinued report to help you maintain an up-to-date Marketing and Planogram repository.
  • View the status of your GTIN Discrepancy Report to help address and resolve any pending discrepancies with your trading partners.

Get Started Today

Subscribers to GS1 Canada’s Industry Managed Solutions (IMS) have access to TrueSource™ Dashboard as part of their subscription. You can access TrueSource™ Dashboard under the My Tools section of your myGS1 home page.

To learn more and view the full list of data recipients currently using this tool, visit the TrueSource™ Dashboard webpage.

New Data Recipient on TrueSource™ Dashboard

Shell Canada is now realizing the benefits of TrueSource™ Dashboard.

Your Questions Answered

Q: How do I Certify eCommerce Content?

A: To certify ecommerce content in the Product Certification tool, you will need to register for the ECCnet eCommerce Content solution by registering for The Vault – eCommerce. Follow these simple steps to register:

  1. Go to the online registration form, using your myGS1 credentials to log in.
  2. Select The Vault – eCommerce on the form and confirm your company type. If you have not previously done so, you will need to accept the Platform Agreement.
  3. Within one business day, you will receive an email containing your Vault – eCommerce credentials.

Educational resources are available in The Learning Zone to help with your setup.

For more information on eCommerce Content Certification, visit here.

Industry News

Canada’s Grocery Leaders Predict the “New Normal”

The past 15 months have been a time of unprecedented change and growth for the grocery industry. To capture some of the lessons learned by Canada’s top grocery leaders, Canadian Grocer spoke to a handful of experts to gather their insights and predictions on what lies ahead for the industry.

Key takeaways include:

  • Greater investment in programs and resources to promote mental, physical, emotional and social health for grocery workers.
  • Continued growth of ecommerce and expanded delivery and click-and-collect options.
  • Increased focus on private brands and locally sourced products.
  • Bigger baskets, with fewer trips to the store.
  • Safety and hygiene protocols implemented during the pandemic are here to stay for the foreseeable future – and perhaps forever.

For more insights, read part one and part two of Canadian Grocer’s two-part series, “Canada's grocery leaders predict the "new normal.”

Repurposing Restaurant Space During the Pandemic

The foodservice industry has undoubtably been one of the hardest hit by the pandemic, with restrictions forcing restaurants to close their doors for varying periods of time across the country. However, the industry has shown its resilience, with many restaurant operators finding unique ways to navigate the pandemic.

Here are some interesting ways restaurants have been able to turn a challenge into an opportunity:

  • Pop-Up Pivot
    The owners of Shameful Tiki, Alana Nogueda and Aviva Rosnick, turned their successful bar into a chicken tender pop-up so they can continue to operate during the pandemic. Despite being a bartender by trade, Alana and her partner found success with this new business and were even able to operate it out of The Shameful Tiki’s restaurant space.
  • Sharing Space
    Subletting restaurant space to other foodservice businesses is a great way to reduce your overheard costs and even support newcomers in the industry. Chris Nguyen, owner of Strange Love Coffee, started subletting space from one of his shops to a specialty pop-up selling dumplings, which helped increase foot traffic to his store.

For more ideas and insights, read the full article here.

Navigating COVID-19: Updates and Resources for Foodservice Operators

Restaurants Canada has developed an online hub with the latest tools, information and resources to help foodservice operators navigate the changing COVID-19 landscape. Check the hub regularly for updated information on:

Upcoming Events

Check out these upcoming virtual grocery and foodservice industry webinars and events.

September 13-16, 2021

September 16-19, 2021

September 19-22, 2021

ECCnet Industry Managed Solutions: Product Enhancements

As part of our commitment to improving our subscriber experience and delivering to industry needs, we are continually enhancing our solutions and tools.

The following products that have recently undergone updates and enhancements:

  • Item Centre
  • Product Certification – eCommerce Content
  • Recall
  • ECCnet Locations
  • ECCnet Registry

Visit our Coming Enhancements Webpage regularly for more detailed information on past and upcoming product updates.

Join a Work Group!

Feedback and input from our users, including the ongoing review of attributes and solution requirements, are key elements in ensuring solutions continue to deliver value to subscribers and meet industry needs.

Every GS1 Canada subscriber has an opportunity to represent industry interests through active participation in a community workgroup.

Visit here for more information.

Got Questions?

Your questions on your GS1 Canada account, barcodes, product images and more answered!

We Want to Hear from You

Tell us what you think about the Food for Thought newsletter, our solutions and anything GS1 Canada related.

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