Food for Thought


Small Business Edition

GS1 Canada is pleased to bring you a special October edition of our newsletter. Food for Thought: Small Business Edition brings you the latest insights, news and trends – with focus on small business!

What’s Happening at GS1 Canada

Small Business. Big Dreams.
Grow Your Business with GS1 Canada’s Small Business Bundles

GS1 Canada has helped over 6300 businesses achieve their dreams by enabling them to share the product information Canadian retailers, distributors and online sellers need to get products on store shelves or online stores.

Small business owners work tirelessly to make their products stand out, ensuring they reach their full sales potential – but sometimes the process can be overwhelming.

GS1 Canada can help small businesses achieve their big dreams!

GS1 Canada Small Business Bundles

Created to help small business owners successfully navigate an often new and confusing process, our small business bundles help meet the needs of growing businesses, ensuring they can provide the product data and images needed to get products on store shelves and online platforms.

Our Small Business Bundles provide access to just the right types of tools, resources and support, helping ensure data recipients have the content they need to list and promote products, while data providers manage operational resources efficiently and effectively.

To learn more about our Small Business solutions visit us at:

Missed us at SIAL Canada? Here are the highlights!

GS1 Canada was a proud exhibitor and presenter at SIAL Canada’s first ever virtual event.

250 exhibitors across 31 countries
18,340 connections
1,700 conference attendees
1,850 replay views from 112 countries

Our very own Patricia Crilly, Senior Director, Industry Relations and Melanie Barlow, Senior Manager, Industry Engagement presented on the topic of Navigating the Foodservice Landscape. The presentation covered the growth and alignment of business strategies and maximizing exposure within the foodservice landscape and with your foodservice trading partners.

We can’t wait to see everyone in person next year at SIAL Canada September 21 to 23, 2021 at the Enercare Centre, Toronto, Ontario.

Small Businesses Boost Their Digital Game

According to a recent survey conducted by the Canadian Federation of Independent Businesses (CFIB), a growing number of small businesses are taking steps to move into the e-commerce space as a result of the lingering COVID pandemic.

  • 18% of small and medium businesses were engaged in e-commerce prior to COVID. Over the past 6 months, that number jumped to 33%.
  • Only 19% of small businesses are considered digitally advanced.

Digital Tips Sheet for Small Business

  • Develop a digital vision, strategy and culture.
  • Implement technology and tools to engage with customers in the way they require.
  • Shift thinking from driving foot traffic to driving online traffic.
    • Make sure products on digital platforms have rich online content that is accurate and complete – this makes products easily searchable and increases the probability of customers finding them online.
  • Build communities of potential shoppers online.
    • Utilize different platforms based on target offering and audience to increase engagement with products and brands.

GS1 Canada is here to support businesses who are embarking on their online journey. Our ECCnet eCommerce Content solution provides brand owners and manufacturers with the quality, standardized eCommerce images and brand-owner certified bilingual content that trading partners require to help get products featured on eCommerce platforms as quickly and efficiently as possible.

To learn more about our eCommerce Content solution, click here.


Health and Wellness Programs Boosted by Product Content

57% of Canadian shoppers do research before making a buying decision.

In an increasingly health-conscious world, consumers are looking for more detailed product information and nutritional details that go beyond the label to help make purchasing decisions that meet their health and dietary needs.

Product information beyond what’s available on the Nutrition Facts Table helps support retailers in the creation of targeted health and wellness programs for consumers who are being more proactive about their health by looking for products with specific health and immunity boosting ingredients.

Brand owners can highlight their products’ nutritional attributes with GS1 Canada’s ECCnet Nutritional Content solution, facilitating the inclusion of their products in retailer programs and promotions. Our solution also supports a brand’s integrity by offering full transparency into product data.

To learn more about our Nutritional Content solution, click here.

What’s Happening at GS1 Global

Projections indicate that the number of small businesses will actually grow the world over after the pandemic—and these businesses will have to interface with their customers in new, innovative ways. GS1 can help businesses pivot and adapt to this new reality.

Listen to Sanjay Sarma, Vice President for Open Learning, MIT, talking about how GS1 is helping businesses adapt to the new world.

Small Business Bundles

Your Questions Answered

Q: How can I sign up for GS1 Canada’s Small Business Bundles?

A: Check out our website and review GS1 Canada’s Small Business Bundles eligibility criteria. If you meet the eligibility criteria, contact our Industry Support Services team at or 1.800.567.7084 to get started.

Meet Jenny from Jenny’s Jams

Jenny's Jams

As a small business owner, Jenny wears many hats and is responsible for all aspects of running her business, Jenny’s Jams.

Her day to day includes everything from making and packaging her jams, to administrative and bookkeeping tasks – and of course getting her products on store shelves and online stores.

With so much to do to get ready, Jenny feels like there isn’t enough time in the day to get everything done!

Jenny has been approached a buyer who has seen her products at the farmer’s market and wants to carry her organic very berry fruit jam in the local grocery store.

How GS1 Canada helps!

To meet the needs of her new trading partner, Jenny worked with GS1 Canada’s Industry Support Services team that got her set up on the Small Business Essentials Bundle. This bundle included access to flexible tools, resources and support, helping Jenny provide her trading partner with the content they need to list and promote her products. Jenny’s Very Berry Organic jam can now be found in the local grocery store – and was even featured in the flyer last month!

Also, since Jenny has a GS1 GTIN on her product she is can sell her products on Amazon. Learn more here:

Industry News

CFIB – Your Small Business Resource

The Canadian Federation of Independent Business (CFIB) is providing tools and services for small businesses and answering your frequently asked questions. The CFIB prides itself on being the country’s champion of small business. With over 110,000 members, the CFIB is Canada’s largest non-profit organization devoted to creating and supporting an environment where your business can succeed.

Check out CFIB’s small business help centre.

Upcoming Events

Meet with representatives from GS1 Canada at these upcoming virtual industry events.

Star Women in Grocery Award
October 29, 2020
Virtual Show

GIC Live @Home
November 24 to 26, 2020
Virtual Show

Join a Work Group!

Feedback and input from our users, including the ongoing review of attributes and solution requirements, are key elements in ensuring solutions continue to deliver value to subscribers and meet industry needs.

Every GS1 Canada subscriber has an opportunity to represent industry interests through active participation in a community workgroup.

Visit for more information.

Got Questions?

Got Questions?

Your questions on your GS1 Canada account, barcodes, product images and more answered!

We Want to Hear from You

Tell us what you think about the Food for Thought newsletter, our solutions and anything GS1 Canada related.

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