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To sell on, you’ll need a GTIN (Global Trade Item Number) to uniquely identify and authenticate your products. GTINs are the numbers you typically see under a barcode or UPC symbol. Although you don’t scan a barcode during an online checkout like you would at a cash register, you still use the unique number sequence that identifies every product. GS1 is the global authority for unique product identification and GS1 GTINs ensure your products can be sold, tracked or traced anywhere in the world.

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Watch this short video to find out why GS1 GTINs are so important for online shopping

Why Does Recommend GS1 GTINs?

  • Guarantees authenticity of products and avoids counterfeit products, reducing the chance of wrong items being shipped and avoiding costly returns.
  • Product selection and buyer satisfaction are instrumental to Amazon's success. By providing industry-standard product identifiers for their listings, sellers improve the quality of the Amazon catalogue as a whole, increase shopper confidence and help to ensure a high-quality experience for all customers.
  • Your product information is tied to a unique product identifier, improving the quality of search results and enabling your products to be found easier online.
  • With GS1 GTINs you can sell your products on any Amazon platform around the world.

How to Get Your GS1 GTINs

It’s easy. Just follow these simple steps:

A subscription to GS1 Canada is the first step in your product journey and secures the GTINs and global barcodes you’ll need to sell your products across Canada, on and around the world!

Completing the Subscription form should take about ten minutes, covering information about your business and your specific product requirements, how many GTINs you’ll need. If you’re not sure, use our quick and easy GTIN Estimator to help figure this out. Your subscription cost will be based on the number of GTINs you’ll need.

Once you submit the form, your subscription will be processed in about one business day. You’ll then receive an email confirmation and a GTIN license with details on how to access your GTINs.

You will need different kinds of GTIN for different uses. Each can be encoded into specific barcode types (known as barcode symbologies).

We’re here to help! If you have any questions, please contact us at 1.800.567.7084 or

* If you’re already a GS1 subscriber, you can use your existing GTINs for your products on