GS1 Canada

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Why GTINs Matter in the Online Shopping World

If you are planning on selling your products on, you will need to have a GS1 GTIN (Global Trade Item Number) - a unique, authenticated product identifier that can be tracked or traced anywhere in the world.

You may know GTINs by another name such as barcode number, universal product code (UPC) or EAN. They are names for the number that is needed to generate a barcode. Unlike SKUs, which are unique to each company, GTINs are a global standard.

By ensuring products have a GS1 GTIN, Amazon Canada can guarantee the authenticity of all products available. This reduces the possibility of counterfeit products and the chance of customers being shipped the wrong items.

These errors can sometimes happen when unauthenticated, proprietary or resold barcode numbers are used, resulting in multiple products using exactly the same barcode number.

Learn more about Amazon's approach to product identifiers on!

How do you get a GS1 GTIN?

In order to get a GS1 GTIN, you will first need to become a GS1 Canada Subscriber. It’s easy. Just follow these simple steps.

  1. Fill out the Subscription registration form, in which you will be asked how many GTINs you will need for your products. How many GTINs do you need?
  2. Your subscription request will take approximately one business day to process.
  3. Once processed, you will receive an email from GS1 Canada confirming your subscription along with details on how to access your individual GTINs or the GS1 Company Prefix you will be using to create GTINs.
  4. Once you have created your GTINs, you can assign them to your products. You can now supply these GTINs to Amazon and any other retailers you want to list with.

Benefits of a GS1 GTIN

  • Eliminate the possibility of counterfeit products.
  • Do more business around the world with globally-recognized GS1 identifiers.
  • Trade with other major Canadian retailers, who require GTINs.
  • Make your online advertisements more effective. Merchants who use product identifiers and the GS1 SmartSearch standard can receive up to 40 per cent more ad impressions.1

How much does it cost?

The cost for your GS1 Canada subscription and GTINs depends on the number of GTINs you need. Pricing is available on our Subscription page.

Make sure your product images are driving sales

Capture the high-quality images and data that customers demand with GS1 Canada’s eCommerce Content Capture solution.

of Internet users research online before making purchases2
of online shoppers say they are unlikely to buy from a brand again after experiencing inaccurate product data3
of online shoppers say visuals are the most influential factor affecting purchase decisions4

Our proven excellence in trusted data quality ensures that you provide the highest quality bilingual product data and images possible.

By consistently delivering high-quality online representations of your products, you help avoid customer disappointment and costly returns.

Once you become a GS1 Canada subscriber, you can log in to the GS1 Canada Learning Zone, which has training modules and tips to help manage your GTIN numbers and grow your business.

Already a GS1 member?

If you’re already a GS1 member, you can use your existing GTINs for your products on

1, 2016
2 Canada Post, 2013
3, 4 Diadeis, 2015