Barcodes & Beyond
Small Business Education

We simplify the complex process of getting products to market so you can focus on your business.

Whether you’re just getting started or are ready to take your business to the next level, the Barcodes & Beyond education program features six eLearning modules, developed through decades of industry experience and uniquely designed to help small businesses like yours.

These helpful video eLearning modules will guide you through the things you need to know about selling your products in Canada, from getting barcodes to providing the data and images needed to meet trading and regulatory requirements and more.

Module 1
Barcodes Simplified

Self-paced eLearning Module

Topics include:

  • Why unique product identification is important
  • How to set up and manage your barcode(s)
  • Explore the benefits of a barcode for your business

Module 2
Which Sales Channel Is Right for You

Self-paced eLearning Module

Topics include:

  • What is a sales channel?
  • The different types of sales channels
  • How to choose the right sales channel
  • Common mistakes entrepreneurs make
  • Assessing profitability of each channel

Module 3
Canadian Regulatory Requirements

Self-paced eLearning Module

Topics include:

  • Legislative and regulatory compliance
  • Licensing
  • Product labelling
  • Inspections
  • Safe Food for Canadians Act
  • How to access available government funding

Module 4
Pitch Your Product with Confidence

Self-paced eLearning Module

Topics include:

  • Three primary ways to approach retailers
  • What do retail stores focus on?
  • Information required for your pitch meeting
  • Telling your story and overcoming common fears and mistakes
  • Retail costs associated with selling your products
  • Putting it all together

Module 5
Tools for Success and How GS1 Canada Can Help

Self-paced eLearning Module

Topics include:

  • Overview of industry-directed business solutions
  • New Item Setup
  • Product recall notifications
  • Product imaging
  • Content sharing (internally and externally)
  • Barcode Scan Verification

Module 6
What You Need to Know to Sell Your Products Online

Self-paced eLearning Module

Topics include:

  • What is a marketplace?
  • Basic requirements to launch your products
  • Product data requirements
  • Optimize marketplaces to increase your sales
  • Online logistics
  • Marketing tips for eCommerce and website design considerations


As a Trusted Strategic Partner, we’re here to help! If you have any questions, please contact us at ECCnetSupport@gs1ca.org or 1.800.567.7084.