Product Image and Data Capture

Picture Perfect and Data Driven.

Professional, standardized product images and data are a necessity for online sales platforms, retail planograms, flyers, instore advertising and more. Our professional team of photographers and graphic designers capture the global standard images and bilingual product data trading partners require for these key business activities.

Not sure what types of content your trading partners need to do business with you? Our easy to use tool enables you to search an extensive list of Canadian trading partners to see the content they require to meet these business needs.

Find out more about our flexible Trading Partner Image and Data Capture Bundles and how to capture the product content you need as efficiently and cost-effectively as possible.

Getting Started

  1. Ensure you are a current GS1 Canada subscriber. If not, please subscribe now.
  2. Decide on the Trading Partner Bundle or Content that best suits your business needs and the needs of your trading partners.
  3. Visit the Content Capture Service Request page to arrange to submit your products. Do this by choosing "Create Service Request" followed by "Add Product" at which time you will see menu options to choose your desired bundle

Image and Data Content Capture Options and Details

eCommerce Content


Nutritional Content


Planogram Content


Marketing Content


Foodservice Content


Pharmaceutical Content


eCommerce Content Capture and Loading Options

eCommerce Content Capture Services

Our eCommerce Content Capture service ensures you are providing customers with global standard images and the most accurate and reliable bilingual product data, meeting all Canadian trading partner and regulatory requirements.

eCommerce Content Capture Includes

  • All on-pack product data taken directly from your product packaging in English and French, including (where applicable):
    • Nutritional panel data
    • Ingredients
    • Directions of use
    • Trust marks
    • On-pack product/marketing claims
  • A label image of all sides of packaging is created to enable data capture and validation by our technicians, and to simplify certification for data providers
  • Package weight and dimensions, to calculate accurate shipping costs
  • 1-2 high-resolution 2D images to enable customer purchasing decisions and deliver product and brand consistency across all platforms

Sample eCommerce Content Capture Images

eCommerce Content Capture Options

There are two content capture options available for eCommerce Content. Click on the headings below to learn more about each option.

Arrange to submit your products for capture using the Content Capture Service Request tool, available with registration to The Vault or The Vault – eCommerce.


By special arrangement, our team of professionals can travel to your location and capture your content onsite - ideal for products that are difficult to transport or if you have a high volume of products.

Contact your account manager or email to discuss your onsite capture options.

eCommerce Content Loading Options

There are two content loading options available for eCommerce Content. Click on the headings below to learn more about each type.

If you already have high-quality product images that meet GS1 global standards, you can use the eSubmission Content Loading option to send them directly to GS1 Canada.

You will be invoiced for the specific service you requested.


Notes on eSubmission

  • eSubmissions must meet the guidelines laid out in the eCommerce Content – eSubmission Guide
  • A maximum of 50 GTINs may be entered per Service Request.
  • The maximum upload for GS1 Canada's upload tool is 2GB.
  • The number of files in the Service Request must match the number of digital files submitted. Digital files that are not listed in the Service Request will not be processed.

If an image upload does not comply with the global standards, you will be notified that it has been rejected. You can modify the image(s) to meet global standards and then resubmit for evaluation through a new eSubmission Service Request.

Machine-to-Machine eCommerce Content Loading (M2M) is an automated electronic loading method for loading eCommerce content into GS1 Canada certification tools directly from your system.

Contact your GS1 Canada account manager to discuss M2M eCommerce Content Loading.

M2M eCommerce Content Loading Resources

Benefits of GS1 Canada's Content Capture Services