The Global Language of Business
National average household spending on grocery and drug products is $8,492 per year1
GS1 Canada ensures that you can comply with federal and provincial regulations and requirements. Our bilingual services help you reach both English and French audiences.
1 Nielson Homescan, 2016
of Canadians shop
in a store1
of Canadians shop online
at least once a month2
Canadian retail sales
expected to hit
- in eCommerce alone3
To reach Canadian customers, it is important to know how to get products in front of retailers, with the information they are looking for.
1,2 PricewaterhouseCoopers, 2015
3 Forrester Research, 2014
You can reach Canadian customers through trading partners such as retailers. The most effective way to reach retailers is to understand their trading partner requirements.
Among the things you will need to consider for your products are:
GS1 Canada offers services to meet each of these needs to its subscribers.
A barcode is a visual representation of a unique identification number that can be easily read by scanners, quickly and accurately. Avoid proprietary or resold barcodes, which are not guaranteed to be unique and will not be accepted by all retailers.
One of the most common identification numbers encoded in a barcode is a Global Trade Item Number, or GTIN (known as an EAN or UPC in some countries). GTINs uniquely identify products down to very specific details. To get a GTIN, you need to become a GS1 subscriber.
The information contained within GTINs and other GS1 identifiers are based on global standards. GS1 barcodes are the only globally recognized barcode.
Using global standards means your GS1 barcodes can be used all over the world, across multiple sectors and industries.
Barcodes are used across the entire supply chain and are used to retrieve specific information about individual products.
Because barcodes and GTINs are powered by so many data attributes, they can be used across the entire supply chain to support a wide variety of business processes.
The first part of most barcodes features your unique Company Prefix, a set of numbers common to all the GTINs you produce. The second part refers to a specific product variation.
You will need one barcode for each of your products and another barcode for each packaging format, such as pallet or case.
To get a barcode, become a GS1 subscriber and generate a GTIN. Visit www.gs1ca.org for more information. You can take your GTIN number to a service that creates barcodes to turn your GTINs into a readable barcode.
You will need one barcode for each of your products and another, different type of barcode for each packaging format, such as pallet or case.
You may find you need more barcodes than you thought. You should also consider how many barcodes you would need if your business grows.
Almost all trading partners will require manufacturers to upload important product data to a product registry.
Providing your trading partners with the highest level of data quality builds trust and increases the chance of return business.
Directed by industry, GS1 Canada has built Canada's largest product database, ECCnet Registry. This registry enables you to provide the product information that trading partners need to get your product to market.
GS1 Canada subscribers use our Product Introduction solution to meet all their trading partners' needs at the click of a button.
purchase products online.1
GS1 Canada's eCommerce solution captures standardized pictures of your products to be featured on online platforms.
These professional eCommerce images enable retailers and e-tailers (such as Amazon) to ensure a consistent look and feel to their eCommerce stores that help customers feel more confident with shopping online.
67% of consumers
say that the quality of a product
image is very important when
selecting and purchasing a product.2
Our eCommerce solution also captures anything and everything that appears on your packaging. This ensures customers can access the same product details online as they would in-store. Product data is captured in both official languages, ensuring that you are reaching the 22% of French-speaking Canadians.
According to research,
say they are unlikely to buy from a brand again after experiencing inaccurate product data.1
ECommerce content goes into The Vault, our secure online registry. Here, manufacturers access all their product data and images in the one place and top up product information with extra promotional copy to make products even more compelling online.
Manufacturers can also certify their data, providing retailers and consumers with the ultimate confidence that they are using the most accurate, up-to-date, product information available.
Ask GS1 Canada about our eCommerce Service to find out how to better feature your products online.
GS1 Canada provides content capture services for all your business process needs.
Standardized, professional content can help products stand out in marketing collateral as well as supporting other business needs.
Planogram content are used by retailers to create eye-catching displays that maximize shelf space value for the lowest possible cost.
The foodservice industry uses specific content to identify products at different packaging levels, provide visuals for menus, populate ordering catalogues and create product information cards.
ECommerce content helps retailers position products online and customers find the products they seek.
Directed by industry, for industry:
As a global not-for-profit, our work is directed by industry experts through our sector boards, work groups and industry protocols.
Our commitment to data integrity ensures the highest quality, most accurate, bilingual, certified product data and image content, updated in real-time.
Our solutions enable product image and data content to be shared with all partners at the same time with the push of a button.
Industry Managed Solutions:
Our global standards-based solutions meet the needs of businesses of all sizes across all sectors using the highest level of data quality. Our solutions contain flexible tools and premium features that can be customized to your needs.
Any set of activities that a company or individual needs to do on a repeated basis in order to do business.
Product images and data used by trading partners and customers when making purchasing decisions.
The degree to which your product information is complete, current and correct.
GTIN Discrepancy Reports. GDRs are filed when the data about a product does not match the trading partner experience in the real world.
Global Location Numbers. A global standard that specifies a physical location such as a building, a room or even a shelf.
Global Trade Item Number. This is a global standard that is frequently encoded into a barcode and can be used for any business process where specific products need to be identified.
A set of instructions for in-store staff to set up shelving and/or arrange products in specific way to maximize the revenue generated by shelf space for the lowest operational cost. Planograms are usually represented by visual diagrams.
Any organization that is trading products or services with another.
Now that you have a clearer understanding of how to get your products listed, contact GS1 Canada to take your next steps.
Find out how to subscribe to GS1 Canada and get the most out of our services by visiting www.gs1ca.org.
Contact us at 1.800.567.7084 or at firstname.lastname@example.org.
GS1 is a neutral, not-for-profit organization that develops and maintains the most widely used global standards for efficient business communication.
GS1 standards improve the efficiency, safety and visibility of supply chains across physical and digital channels in 25 sectors.
Our scale and reach help ensure that GS1 standards create a common language that supports systems and processes across the globe.
GS1 Canada is a global leader in delivering the highest quality, accurate, bilingual product data which is perpetually updated and cleansed, used by organizations of all sizes to fuel their business processes.
GS1 Canada's solutions are designed to meet Canadian trading requirements and address sector-wide issues.
Find out more at www.gs1ca.org
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