ECCnet Marketing Content
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Value to Manufacturers and Other Data Providers
GS1 Canada’s commitment to data excellence ensures bilingual product
data is perpetually cleansed and updated and 100% accurate and complete, helping to build trust
between trading partners.
Data excellence tools, such as TrueSource™ Dashboard, provide visibility to
marketing content gaps that enable users to increase the completeness and quality of the data
being provided to their trading partners.
GS1 global standards create a common language to identify, capture,
share and use data, ensuring critical information is accessible, accurate and easy to
Ensure brand consistency and data quality by sharing standardized
product data with multiple trading partners, ensuring interoperability across systems, as well
as visibility and traceability throughout the entire supply chain.
Marketing content is captured according to GS1’s global Product
Image Specification Standards.
GS1 Canada’s one-to-many process ensures standardized marketing
content is loaded once and efficiently shared with your trading partners from one place, at the
This also ensures that any updates to packaging are provided to all
trading partners simultaneously, ensuring consistent product representation.
Trusted Canadian Industry Expertise
Have confidence in GS1 Canada’s industry knowledge gained through
over 40 years of delivering global standards-based solutions. Specific industry-directed
mandatory attributes and images are captured, ensuring all content meets Canadian trading
partner and regulatory requirements.
Content captured by the ECCnet Marketing Content solution is based on
product versions sold in Canada, including bilingual content, that enables products to be
effectively promoted in both French and English markets.
Increased Operational Efficiency
Improve speed-to-market, save resources and increase consistency by
replacing manual processes with one centralized, non-proprietary industry solution.
With the option to pre-register products, users can show trading
partners proof of intent to supply marketing and advertising content while packaging design is
being finalized, enabling users to move ahead with marketing and advertising planning in the
absence of a final product.