As Canadian consumers do more of their shopping online, building consumer trust through reliable online data is vital.
Inaccurate data or misleading images can lead to lost sales, costly product returns, liability issues and disappointed customers.
Product Certification helps brand owners to review and certify all eCommerce content to ensure trading partners have access to the 100% accurate and complete eCommerce content used to give consumers the same experience online that they would have in-store.
The rigour of the certification process provides content that is used to enhance a consumer’s online experience, enabling trading partners to build stronger consumer relationships, decrease costly product returns and encourage repeat sales, while protecting brand integrity and safeguarding against reputational harm.
To certify eCommerce content in Product Certification, you will need to register for the ECCnet eCommerce Content solution by registering for The Vault – eCommerce.
If you are a manufacturer, brand owner or other data provider, registering for this solution will enable you to.
If you are a retailer or other data recipient, registering for this solution will enable you to.
If you have already registered to Product Certification through either the Nutritional or Pharmaceutical Content solutions, there are no additional costs to certify your eCommerce content. This does not include any associated costs for content capture or image maintenance fees.
Educational resources are available in The Learning Zone to help with your setup.