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Content Capture Services and Loading Options

GS1 Canada’s dedicated team of product photographers and graphic designers have over 20 years of experience capturing professional, global standard images and the most accurate and complete bilingual product data, ensuring you are providing high quality content and meeting your Canadian trading partner and regulatory requirements.

Flexible options are available for capturing or loading your product images and data, meeting the evolving needs of businesses of all sizes across multiple sectors and numerous categories.

Flexible Content Capture Services and Loading Options







eCommerce Content Capture and Loading Options

eCommerce Content Capture Services

Our eCommerce Content Capture service ensures you are providing customers with global standard images and the most accurate and reliable bilingual product data, meeting all Canadian trading partner and regulatory requirements.

eCommerce Content Capture Includes

  • All on-pack product data taken directly from your product packaging in English and French, including (where applicable):
    • Nutritional panel data
    • Ingredients
    • Directions of use
    • Trust marks
    • On-pack product/marketing claims
  • Package weight and dimensions, to calculate accurate shipping costs
  • 1-2 high-resolution 2D images to enable customer purchasing decisions and deliver product and brand consistency across all platforms
  • Minimum of 6 packaging views of label images (for data providers)

Sample eCommerce Content Capture Images

eCommerce Content Capture Options

For our Product Submission option, send your products to GS1 Canada's studio in Montreal where our team of photographers will take professional images and capture standardized product data that meets regulator and trading partner requirements

How to Submit Your Product

  1. Access the Content Capture Service Request tool and click “Create Content Capture Service Request”
  2. Follow the onscreen instructions to create a new request, including selecting the date for your product submission
    • If submitting products for Pre-Registration, select the “Pre-Registration” option
  3. Follow the onscreen instructions to indicate which products you will be submitting
    • You can include a maximum of 50 GTINs per Service Request
    • Use the calendar under “Scheduled Week” to choose the week you want to send in your products. The first day of the chosen week is Monday and is highlighted in blue.
  4. Print your Shipping Manifest by clicking the “Manifest” button
    • If your submission is a Pre-Registration, click the button for “Certificate”
  5. Send the printed Shipping Manifest, along with two samples of each product, to our Montreal studio. The shipping address is:

    GS1 Canada
    9200 boul. du Golf
    Montreal, QC
    H1J 3A1

By special arrangement, our team of professionals will travel to your location and capture your content onsite.

This method is ideal for product that may spoil in shipping, have transport restrictions in place (pharmaceuticals, liquor, etc.) or for organizations that have a high volume of individual products.

How to Arrange Onsite Capture

To take advantage of this service, contact your account manager. If you do not have an account manager email us at to discuss a plan to capture your content onsite.

eCommerce Content Loading Options

If you already have high-quality product images that meet GS1 global standards, you can use the eSubmission Content Loading option to send them directly to GS1 Canada and save on shipping costs.

You will be invoiced for the specific service you requested.

How to Submit Product Images

  1. Access the Content Capture Service Request tool and click “Create Content Capture Service Request”. Choose “eSubmission” as your service request type.

    Follow the prompts to enter the GTINs (“Add Product”) for the product images you are sending and choose the services you would like them to be accepted for. You will be invoiced for the specific service you requested
  2. Use the calendar to select an available week when to have your content reviewed.
  3. You will be emailed instructions on how to prepare and upload your images
  4. Create a ZIP file containing your product specification-compliant image files and upload them here.

Notes on eSubmission

  • A maximum of 50 GTINs may be entered per Service Request and the maximum upload for the Easy Uplink tool is 2GB.
  • The number of files in the Service Request must match the number of digital files submitted. Digital files that are not listed in the Service Request will not be processed.

Additional information about eSubmission

Please use the following guide to help ensure your eSubmission content meets required specifications.

Machine-to-Machine (M2M) is an automated electronic loading method for sharing content with your trading partners. It does this via an Application Protocol Interface (API), which lets different computer systems directly talk to each other to transfer content, in this case to and from GS1 Canada’s The Vault – eCommerce.

With the M2M option, content flows directly into The Vault – eCommerce directly in a certified state and is distributed to trading partners immediately.

How to Load Product Content

Contact your GS1 Canada account manager to discuss our M2M option. If you have questions, please have a look at our M2M Fact Sheet and FAQ.

Benefits of GS1 Canada’s Content Capture Services

Data Excellence

Data Excellence

Our commitment to data excellence ensures bilingual product data is perpetually cleansed and updated, increasing accuracy and building trust between trading partners. Processes such as brand owner certification enable everyone along the supply chain to access the reliable data they need to fuel their business processes.



With flexible loading options to suit your business needs, our one-to-many approach ensures your product data and image content is loaded once into the registry. It can then be efficiently shared with all your trading partners from one place, at the same time, with the push of a button.

Trusted Canadian Expertise

Trusted Canadian Expertise

No matter the size of your organization, we know exactly what you have to do to meet major Canadian trading partner and regulatory requirements. Simply schedule and send your products to GS1 Canada and we will capture and distribute everything your trading partners need to sell your products online.

Standardized Content

Standardized Content

Give customers the quality they demand and ensure consistent brand representation through global standard content being captured and used by all trading partners. Standardized content also enables interoperability across systems, and visibility and traceability throughout the entire supply chain.