ECCnet Marketing Content

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Value to Retailers and Other Data Recipients

Data Excellence

  • GS1 Canada’s commitment to data excellence ensures bilingual product data is perpetually cleansed and updated and 100% accurate and complete, helping to build trust between trading partners.
  • With tools such as TrueSource™ Dashboard, GS1 Canada helps ensure images and data for all products are perpetually cleansed and updated, accurate and complete.

Global Standards

  • GS1 global standards create a common language to identify, capture, share and use data, ensuring critical information is accessible, accurate and easy to understand.
  • Ensure brand consistency and data quality by sharing standardized product data with multiple trading partners, ensuring interoperability across systems, as well as visibility and traceability throughout the entire supply chain.
  • Marketing content is captured according to GS1’s global Product Image Specification Standards.

Single Source of Truth

  • Quickly and conveniently access the standardized, bilingual content you need when you need it from a single source of truth, rather than requesting content from each trading partner individually.
  • Using The Vault, you can access marketing content from all of your participating suppliers in a single place, streamlining the process for sourcing content for marketing and promotional materials.

Trusted Canadian Expertise

  • Have confidence in GS1 Canada’s industry knowledge gained through over 40 years of delivering global standards-based solutions. Specific industry-directed mandatory attributes and images are captured, ensuring all content meets Canadian trading partner and regulatory requirements.
  • GS1 Canada marketing content capture is based on product versions sold in Canada, including bilingual content, that enables you to effectively promote products in both French and English markets.

Flexible Extract Options

  • Download the marketing content you need to use in a variety of formats and supply it directly to your solution providers for efficient production of flyers and other promotional materials.

Category Completion and Perpetual Store Audit

  • GS1 Canada can work with you to identify any missing or out-of-date content in your database and capture updated content on the supplier’s behalf.