Product Certification is a standardized data excellence tool that enables data providers to efficiently review, certify and share 100% accurate and complete product data and global standard images, ensuring trading partners have access to the highest level of data excellence when it matters the most.
Certified ecommerce content
helps ensure reliable brand representation on digital platforms for the same experience online as in-store.
Certified nutritional content
helps to confidently inform the purchasing decisions of Canadian consumers looking for more robust information about the products they purchase and consume, such as allergens and certification claims.
Certified pharmaceutical content
helps to safeguard the well-being of Canadian patients through accurate medication dispensation.
Product Certification enables you to certify eCommerce, Nutritional and Pharmaceutical content for one annual certification fee - saving time, costs and resources.
Some trading partners currently requiring certified content:
Ensuring the highest level of data quality required to meet your business process needs
Frequently Asked Questions
As Canadian consumers continue to do more of their shopping online, building consumer trust through reliable online data is vital. Inaccurate data or misleading images can lead to lost sales, costly product returns, liability issues and disappointed customers.
Product Certification helps brand owners review and certify all ecommerce content to ensure trading partners have access to the 100% accurate and complete content. This gives consumers the same experience online that they would have in-store, while also enabling brand owners to supply additional promotional copy to highlight product features and benefits.
The rigour of the certification process provides content that is used to enhance a consumer's online experience, enabling trading partners to build stronger consumer relationships, decrease costly product returns and encourage repeat sales, while protecting brand integrity.
As consumers demand more information about the products they purchase and consume, trading partners are looking to meet their needs by leveraging rich nutritional data and images to help inform product selection for health and lifestyle programs and promotions, while also personalizing the shopping experience in-store and online.
Product Certification helps brand owners ensure that their trading partners have access to certified nutritional content that is 100% accurate and complete, global standard, bilingual and perpetually cleansed.
The rigour of the certification process delivers nutritional content that can be relied on to fuel nutrition-related business processes while protecting brand integrity, safeguarding against reputational harm and protecting the health and well-being of Canadian consumers.
Product Certification goes beyond the label, enabling brand owners to share extended information about unique product claims, ingredients and benefits that may not be included in a standard Nutrition Facts table. This enables trading partners to easily identify products that meet the evolving health, dietary and lifestyle needs of Canadians.
To support the healthcare and pharmacy sectors’ zero-tolerance approach to medication error, it is essential that healthcare workers dispensing medication have access to 100% accurate and complete pharmaceutical content.
The product certification process enables brand owners to ensure that images of their products clearly show correct shapes, colours and markings and certify that associated pharmaceutical data is complete and up-to-date. With this content, healthcare workers can check that the medication being dispensed is the correct product every time, helping reduce risk to patients and consumers.
Providing certified pharmaceutical content at the unit-of-use level and committing to ensuring ongoing content updates builds stronger relationships with clinical and dispensing staff from organizations using ECCnet Pharmaceutical Content, providing peace of mind and a primary source of truth for confirming product accuracy.
If you're not a GS1 Canada subscriber, to register for Product Certification, you'll need to Subscribe to GS1 Canada
Already a Subscriber?
To begin using Product Certification, you must first register be registered for ECCnet eCommerce Content, Nutritional Content and/or Pharmaceutical Content by registering for The Vault and submitting your products for Product Image and Data Capture. This ensures your product content is available in-tool and ready to be certified. Then: