Product Certification

Product Certification - Ecommerce Content

• As Canadian consumers continue to do more of their shopping online, building consumer trust through reliable online data is vital. Inaccurate data or misleading images can lead to lost sales, costly product returns, liability issues and disappointed customers.

  Product Certification helps brand owners review and certify all ecommerce content to ensure trading partners have access to the 100% accurate and complete content. This gives consumers the same experience online that they would have in-store, while also enabling brand owners to supply additional promotional copy to highlight product features and benefits.

  The rigour of the certification process provides content that is used to enhance a consumer's online experience, enabling trading partners to build stronger consumer relationships, decrease costly product returns and encourage repeat sales, while protecting brand integrity.

  Additional Benefits:
  • The ability to add supplementary product information that goes beyond the label including:
    • Additional marketing claims (including romance copy).
    • Customer-friendly product descriptions.
  • Access to The Vault, downloading and sharing with trading partners.
  • Certification of nutritional and pharmaceutical content (if needed) for no additional certification fees.
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Product Certification - Nutritional Content

• As consumers demand more information about the products they purchase and consume, trading partners are looking to meet their needs by leveraging rich nutritional data and images to help inform product selection for health and lifestyle programs and promotions, while also personalizing the shopping experience in-store and online.

  Product Certification helps brand owners ensure that their trading partners have access to certified nutritional content that is 100% accurate and complete, global standard, bilingual and perpetually cleansed.

  The rigour of the certification process delivers nutritional content that can be relied on to fuel nutrition-related business processes while protecting brand integrity, safeguarding against reputational harm and protecting the health and well-being of Canadian consumers.

  Product Certification goes beyond the label, enabling brand owners to share extended information about unique product claims, ingredients and benefits that may not be included in a standard Nutrition Facts table. This enables trading partners to easily identify products that meet the evolving health, dietary and lifestyle needs of Canadians.

  Additional Benefits:
  • The ability to add supplemental nutritional information with detail that goes far beyond what can typically fit on a label, including:
    • Detailed food ingredients.
    • Detailed allergen information, not only for Health Canada's priority allergens but also detailed gluten sources, specific tree nut sources and any other allergen sources recognized by Health Canada.
    • Certification content claims (including organic, kosher or halal claims).
    • Advanced nutritional content claims including "non-GMO", "free from", "rich in" and "low in".
  • Support for retail food products that have complex nutritional panels captured through the GS1 Canada Content Capture process including:
    • Pre-2017 and Post-2017 Nutrition Fact tables.
    • Additional nutrition facts not included on packaging.
    • Division 24 and 25 nutrition information.
    • Nutrition data exempt products.
    • Foods used in manufacture of other foods.
  • Certification of ecommerce and pharmaceutical content (if needed) for no additional certification fees.
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Product Certification - Pharmaceutical Content

• To support the healthcare and pharmacy sectors’ zero-tolerance approach to medication error, it is essential that healthcare workers dispensing medication have access to 100% accurate and complete pharmaceutical content.

  The product certification process enables brand owners to ensure that images of their products clearly show correct shapes, colours and markings and certify that associated pharmaceutical data is complete and up-to-date. With this content, healthcare workers can check that the medication being dispensed is the correct product every time, helping reduce risk to patients and consumers.

  Providing certified pharmaceutical content at the unit-of-use level and committing to ensuring ongoing content updates builds stronger relationships with clinical and dispensing staff from organizations using ECCnet Pharmaceutical Content, providing peace of mind and a primary source of truth for confirming product accuracy.

  Additional Benefits:
  • Standardized, professional pharmaceutical images that capture identifying marks and colours, facilitating faster and easier product identification.
  • Trading partners are notified as soon as updates to content are made, ensuring that they always have access to the most accurate product data available.
  • Certification of ecommerce and nutritional content (if needed) for no additional certification fees.
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If you're not a GS1 Canada subscriber, to register for Product Certification, you'll need to
Subscribe to GS1 Canada

Already a Subscriber?

To begin using Product Certification, you must first register be registered for ECCnet eCommerce Content, Nutritional Content and/or Pharmaceutical Content by registering for The Vault and submitting your products for Product Image and Data Capture. This ensures your product content is available in-tool and ready to be certified. Then:

1. Have your GS1 Canada Company Administrator (or user rights) set you up as a Product Certification Administrator in myGS1. They will need to add you to ECCnet ProSYNC, make you a Super-User and then add the relevant Product Certification role to your ProSYNC profile.
2. You will receive a confirmation email containing further instructions, including a link to the registration form. If you are not already on myGS1, you will also receive an email with instructions on how to set up your profile.
3. Complete the online form.
4. You will receive an email notification that Product Certification has been added to the tools available to you in myGS1.