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Developed as part of the ECCnet Next Generation initiative in collaboration with industry and
as a result of user feedback, Product Certification is a standardized data excellence tool
that consolidates eCommerce, nutritional and pharmaceutical content certification processes
within a single tool.
Product Certification enables multiple internal stakeholders and subject matter experts to
certify all content in one user interface for multiple business processes, helping to
improve data quality.
Product Certification capabilities include:
As part of our community engagement process, we asked our users what would make maintaining
data excellence and certification easier for them. Overwhelmingly, one of the most common
responses was for us to bring all certification types into the same tool.
Users that we talked to identified that it would speed up certification and give their
organization a common understanding of what product content was being shared with trading
partners across multiple sectors and business processes.
Consumers are increasingly demanding transparent and detailed information about the products
they purchase and consume. To meet their needs, trading partners are looking to brand owners
to supply 100% complete and accurate brand owner-certified content.
Certified content helps inform and support purchasing decisions by avoiding common issues
with data excellence, including missing or incorrect images and inaccurate and out-of-date
Certified content is used to fuel essential business processes such as:
Product Certification delivers:
Product Certification enables product owners and brand owners to certify the accuracy of
attribute values in the following product data areas:
In addition to this labelling information, Product Certification also supports supplemental
information not usually found on-pack including extended information about ingredients,
allergens, certification claims and customer-friendly product descriptions.
The product certification process is relatively straightforward
Product Certification is part of GS1 Canada’s single sign-on environment, meaning users can
access the tool using the same set of credentials they use to log in to myGS1. You will see
Product Certification listed on the My Tools section of your myGS1 landing page once you log
The Vault – eCommerce still uses the existing login system and requires specific Vault -
eCommerce login credentials. As part of the ECCnet Next Generation initiative, GS1 Canada is
working on integrating The Vault – eCommerce login into myGS1.
User may take on multiple roles within the same organization. To check your user type(s),
click on “User Management” within myGS1.
Administrators can add users, edit user details, change user roles or delete users within the
User Management section of myGS1.
Product Certification includes the processes of reviewing, certifying, adding supplemental
content, rejecting and delisting.
eCommerce Content will flow from Product Certification to The Vault – eCommerce, where it can
be viewed, downloaded or distributed. Content will flow as “certified” content when the
brand owner has certified it, but will flow as “verified” content if the brand owner has not
certified it within the certification window.
“Verified” and “certified” describe two different levels of data quality. “Verified” content
is data and images that has been successfully audited by a certified third party as correct.
“Certified” content is content that the brand owner has reviewed and 100% certified as being
correct, which ensures the highest level of data excellence.
Nutritional product data, once certified, will be published to your trading partners in
accordance with your existing ECCnet Registry publication rules.
eCommerce content can be shared with either “verified” or “certified” statuses. Once content
enters Product Certification, data providers have a 30-day certification window to certify
their data. If it is certified within that time frame, it will be shared with your trading
partners as “certified”. However, if the content is not certified within those 30 days, the
content will be shared as “verified”. This can be updated to "Certified" status at any time
and updates will flow to your trading partners.
Because nutritional and eCommerce content are used for separate business processes, in many
companies there are separate people or departments who rely on it. In addition, a single
attribute may be used for different purposes depending on which business process it is
fuelling. As such, Product Certification needs to provide a full set of content relevant to
each process so some attributes will appear in both sets of content.
No, different types of content are handled entirely separately from one another because
content may be used for different purposes by different departments.
Rejecting content for one certification type will not affect other certification types for
the same product.
Whenever any change is made to product content, it needs to be made at the source of that
content (whether through ProSYNC, machine-to-machine or via GS1 Canada Content Capture) so
that all tools pulling content from that source will also be updated. This prevents multiple
sets of content and helps ensure data quality.
Regular improvements to data capture are also increasing the accuracy of the information in
these fields, decreasing the chances of inaccuracies and the need for editing attributes.
If a change to content is needed, an improved rejection process, including the
addition of a rejection reason dropdown, are streamlining GS1 Canada’s response to any
No, in general Nutritional Content will appear first. This is because eCommerce Content goes
through a multi-stage verification process before being loaded into Product Certification
Delisting functionality has been removed from The Vault - eCommerce and added to Product
Certification in the Reject process. When you reject a GTIN in Product Certification, one
possible Rejection Reason is “the product has been delisted”.
Selecting this reason will delist the product and exclude it from distribution to data
Discontinue Date is a product attribute. This is the last order date, after which the item is
no longer available for order. If it is a seasonal item, the same product might be
reinstated, depending on the season.
Removal of a product from a product catalogue. This product might still be available from
another distribution source.
When you reject a product in Product Certification, one of the options in the Reason
drop-down is "The product is delisted". When you select this option the product is no longer
active. A delist report is shared with your data recipients. You cannot certify a delisted
No, discontinuing applies only to Nutritional product content.
To remove product images from use by your eCommerce trading partners, in Product
Certification, reject the product and select "The product has been delisted" as the
Yes. When you are inside a product view, you can navigate to the Status History section to
check all the past actions that have been made to the specific product version.
If a product was submitted for both eCommerce and nutritional content capture, using our
current processes, you will see the product twice in Product Certification, once in the
context of nutritional content and once in the context of eCommerce content.
By default, when you search for Most Recent Version in the Search Products page, the product
that was loaded most recently appears.
eCommerce content includes the same eCommerce images that appear in The Vault – eCommerce.
Nutritional and Pharmaceutical content include the same images that users of the previous
Item Certification tools are familiar with.
The image standards at GS1 are governed by the global imaging specification.
One benefit of consolidating certification types (nutritional, eCommerce, pharmaceutical)
into one tool is that it enables GS1 Canada to offer access to as many types as our
subscribers need without adding to the subscription cost.
If you are using our GDSN M2M loading option and have successfully reached Phase 3, you will
first need to log in to M2M eCommerce Product Selector and select which product versions
should be verified by GS1 Canada.
This will prevent multiple versions of the same product from your GDSN feed being verified,
slowing down the process and driving up the cost. Once your content has been verified, you
can then log in to Product Certification and certify as normal.
If you are using our API M2M loading option and have successfully reached Phase 3, you will
be able to go straight in to Product Certification to certify your products.
To register for Product Certification, go to http://www.gs1ca.org/product-certification
and select the type of content you intend to certify. You must register to certify each
different type of content separately.
Yes, updated materials are available in The Learning Zone (www.learning.gs1.org) to enable
users to become familiar with the new tool.
Within Product Certification itself, you can find tool tips for many features and functions
by hovering your mouse in the relevant part of the screen and user guides are available
through the Help menu.
Visit the GS1 Canada website at www.gs1ca.org/product-certification,
email us at firstname.lastname@example.org or call 1.800.567.7084