The GTIN provides a global supply chain solution by uniquely identifying any trade item that may be priced, ordered or invoiced at any point in the supply chain and upon which there is a need to retrieve pre-defined information. Unique identification of trade items is critical to maintaining operational efficiencies that business partners rely on to exchange information about products in consistent ways, as well as ensuring the smooth operations of global supply chains. Overall, costs are minimized when all partners in the supply chain adhere to the GTIN Management Standard. The GTIN Management standard has been developed to address the question: When do I need to assign a new GTIN?
The following guiding principles should be considered by any brand owner when introducing changes to an existing product and also when developing a GTIN assignment strategy for a new product.
At least one of the guiding principles must apply for a GTIN change to be required.
Is a consumer and/or trading partner expected to distinguish the changed or new product from previous/current products?
Is there a regulatory/liability disclosure requirement to the consumer and/or trading partner?
Is there a substantial impact to the supply chain (e.g., how the product is shipped, stored, received)?