GS1 Mobile Ready Hero Images
A product hero image is an oversized image of a product highlighting important product attributes such as brand, size, quantity and differentiation points. Its purpose is to facilitate the purchase journey in ecommerce and particularly with mobile devices, where conventional images do not work well.
To address issues concerning the presentation of products in an online retail environment, on a small screen, typically alongside 'add to basket' functions, this guideline was driven by the shift in online retail from "desktop to mobile" as consumers increasingly shop from their smartphones. This shift presented specific problems for the Brand Owner and Retailer.
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